I direct culture. For over a decade I’ve built the visual worlds around the most influential artists alive — the photograph, the film, the stage, the campaign, all speaking one language.

The camera was the way in. Photography became film. Film became world tours. Tours became entire album universes. I don’t separate the crafts — I use whichever one the idea needs.

Tools change. Taste doesn’t. From 35mm film to AI, I work at the edge of what’s next and make it feel inevitable.

The work is the résumé. Everything else is noise.